
Ceiling fire closes West Bend High School on Wednesday; fire department on scene
By Katherine Langford
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Consumers expect prices to rise from time to time. But some of the biggest price increases don't show up on the price tag.Many shoppers are familiar with "shrinkflation," when companies reduce the amount of product in a package while keeping the price the same.RELATED STORY | Interactive: Are rising costs forcing you to choose between food and power?"Soap, deodorants -- usually a lot of the personal hygiene items are getting smaller and more expensive," said shopper Sean Noll.But consumer experts say that's just one of several tactics that businesses use to increase profits without drawing attention to higher costs.WATCH as a consumer expert explains the sneaky ways companies are raising prices: It's not just high prices: Check out these other hidden price hikesKyle James of ConsumerAffairs recently highlighted six sneaky ways companies quietly raise what consumers pay.1. ShrinkflationShrinkflation occurs when companies reduce the amount of product in a package while maintaining the sa